I just heard about an interesting new cause/educational campaign for new parents that I thought was worth sharing. It’s called CLICK for Babies and it’s a campaign to raise awareness about the risks of Shaken Baby Syndrome, particularly in the often-tumultuous first 3-4 months of a baby’s life. The CLICK part of the campaign signifies the “clicking” of knitting needles as volunteers strive to knit hats for new babies across the country (and internationally). Although I’m not a knitter, it seems like a great way to get folks involved in the campaign. For you non-knitters like me, it’s also easy to donate online. One key aspect of this campaign is helping parents understand what the organizers call the period of PURPLE crying in newborns. No, purple does not stand for the color babies turn when crying but is an acronym to describe the periods of unexplained crying that young babies (and their parents) often experience. Many people may wonder: what does PURPLE crying stand for?
The Period of PURPLE Crying is an acronym describing a normal phase of increased crying in healthy infants, typically occurring in the first 3-4 months of life, as part of an educational campaign to raise awareness about Shaken Baby Syndrome. PURPLE stands for Peak of crying, Unexpected, Resists soothing, Pain-like face, Long-lasting, and Evening, with the peak crying often occurring around 2 months of age and declining between 3-5 months.

What Does PURPLE Crying Stand For?
Related reading: “Difficult” Temperament ≠ A Child Destined for Problems: Sensitive Parenting is Key
How Do Temperamental Factors Explain PURPLE Crying in Infants?
The period of PURPLE crying in infants can sometimes be explained (at least a bit) by temperamental factors, which refer to a child's innate behavioral style and emotional responses. These factors can influence how a baby experiences and expresses distress, potentially contributing to the intensity or duration of crying episodes. Curious about your child’s temperament and how it influences their development? Take our quick Child Temperament Quiz to gain insight into your child’s temperament.
Take our quick Child Temperament Quiz to gain insight into your child’s temperament.
Read more about helping babies who cry a lot and learn more about temperament’s influence:
What a Baby’s Temperament Tells Us About Their Long-Term Development
The Best Baby Development Books to Help You Navigate Those Early Months


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