Last Updated on
I recently read an article in the New York Times that reported how the Walt Disney company just started a new division called Disney Baby. Big surprise, right? I thought this must already exist given the plethora of baby items with Disney characters on them. It turns out that Disney has just been licensing their characters to other producers of baby items. This new division, however, this is a little different. One of the main thrusts of this new division is to partner with 580 maternity hospitals in the United States to provide new moms and babies with free samples/products while they are still in the hospital. Disney Baby goes so far as to send a representative to the new mom’s hospital room to demonstrate the products’ features (mostly clothing like onesies) and to encourage them to sign up for emails from the company. Really?